Welcome to Jey-D's Blog.

Hey :)

My name's Jeyda. I'm nineteen, I live in London and I'm currently on a BA Fashion Degree course.

This is my blog based around my design's and experience's in the fashion world and generally what I like in fashion :)

If you would like to use my images or if you would like to work with me please contact me: jeyyilmaz@hotmail.com or find me on facebook: Jeyda Yilmaz.



Tuesday 29 March 2011

Sean John

Sean John Clothing Inc is a clothing and fragrance company owned by hip-hop phenomanon Sean Combs (P DIDDY) and Ron Burkle.
People representing the brand include P Diddy himself, musicians such as Nelly, T.I., Fabolous, Game, Dolla, Rick Ross and Busta Rhymes, athletes including Dwyane Wade, plus fashion models Tyson Beckford and Kevin Navayne.

SeanJohn by Sean "P Diddy" Combs is the life-long dream that started with his first urban mens sportswear collection. Diddy along with help from his record label "bad boy records" turned Sean John into the biggest hip hop fashion brand in the industry. Since its explosion into the mainstream market his brand has branched out into a trend setting and award winning men’s suit and fragrance line, big & tall and boys collection and eye catching accessories. The newly launched womens line is dominated by stylish shirts, sexy dresses and popular bottoms. Sean john is style, quality and class that ranges from the hip-hop lifestyle to the corporate to make this a first class brand. This brand links in well with my sub-culture Ghetto as its urban wear and many Rap artists wear this brand in video's and shoots so its very relevant and shows just what the Ghetto sub-culture is about...-Being 'BIG' and wearing the brands that are hood.


Rocawear

Created in 1999 by Roc-A-Fella Records co-founders Damon Dash and Jay Z (Rap Artist). Rocawear expanded its brand through licensing pacts to develop lines for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewellery; and sunglasses.

The ROC represents a borderless, global lifestyle. With Roc-A-Fella Records serving as the initial launch pad, The ROC realized its process in creating culture far beyond the realm of music and thats when Rocawear formed. Like Roc-A Fella Records, Rocawear quickly staked its claim in hip-hop history becoming the destination brand for street savvy consumers. Rocawear maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand's attention to detail that has pushed Rocawear's appeal beyond its core urban customer. Its a very very popular brand in America and Jay-Z and other Rap artists are always seen in this brand making it a huge representation of my sub-culture GHETTO as you can see below its all hoodwear and 'ghetto' wear.

Baby Phat/Baby Farm - Kimora Lee Simmons.

Baby Phat is an urban fashion line of clothing and other items for women and girls. Kimora Lee Simmons is the creative director of the brand and it is the corporate "sibling" of the clothing brand Phat Farm created by Russell Simmons.
Besides clothing, the brand also includes accessories for phones, jewellery, shoes and fragrances. Phat Farm is a national fashion line created by the vision of Russell Simmons, the founder of the modern day hip-hop movement, Phat Farm, a division of Phat Fashions, is symbol of men's contemporary American culture, mixing the urban aesthetics of the streets and the preppy culture of the Ivy League. For example, argyle sweaters are paired with baggy jeans and crisp white sneakers.
Phat Fashions delivers a universal message that breaks stereotypes and ethnic boundaries, setting the new standard in sportswear and establishes the company as the complete American lifestyle brand.
Many celebrites wear the brand, its very 'BIG' in the american music industry and some of their clothing like their t-shirts are affordable for everyone to wear which I like most as its not over pricey and shows the brand think of their target market.

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