Generic Fashion

SELFRIDGES

Oxford Streets biggest store, ever changing window displays always attract immense intrest and are consistantly ground breaking

URBAN OUTFITTERS

American company that sells hip, kitschy and ironic fashionable clothing.

LIBERTY

An established department store on Regents Street selling a vast amount of designer gear. I personally prefer to go to Selfridges.

BROWNS

One of London’s most valued fashion landmarks, didnt like the atmosphere in the shop and staff followed me around like I was going to steal something. Haha :) 

BROWNS FOCUS

Located opposite Browns, Browns focus is aimed for younger people, it has must-have garments from new and original designers like Gareth Pugh and Hussein Chalayan.

DOVER STREET MARKET

A market where various people from different art and fashion backgrounds gather together under one roof creating different atmospheres in each section.

HOXTON BOUTIQUE

A large gallery like store with mirrored walls and neon lights, stocking only the most unique and creative designers from around the world.

B STORE

Represents stylish basics and classic things with a modern edge and a very modern shoe collection which caught my eye. 

 OXFAM BOUTIQUE

This isn't an ordinary Oxfam store this Oxfam boutique stocks high-end pieces that people donate making high end second hand pieces affordable for others. 

MATCHES

Clean, very sophisticated, plain layout...with some of the best designers collaborating with them like Burberry Prorsum, YSL and Azzedine Alaia.

 TOPSHOP

Oxford streets biggest fashion store and the only fashion store to show at LFW, its a very popular store that attracts people of all ages and has collaborated with Kate Moss.

BLUEBIRD

Mix of fashions from leading designers, plus accessories, furniture and books.

THE CONVENIENCE STORE

Brings together a selection of handpicked and niche items unavailable anywhere else. Labels include Hannah Marshall and Sophie Hulme.

START

An always interesting boutique that boasts up and coming labels alongside renowned designers such as Miu Miu Issa and Helmut Lang. 

 ACNE

Swedish brand famous for their jeans and slighty gothic clothing, also has their own magazines.

BEYOND RETRO

Very vibrant vintage shop staffed by creative individuals, very colourful clothes and amazing hats that I loved! 

ABSOLUTE VINTAGE

Sells quality vintage clothing and accessories for men and women from the 1930's to 1980's, overcrowded with alot of items. 

 PRESENT

Sells male hipster fashion, quite a cool shop and its not just a fashion store it also has a coffee shop inside it! Haha :)

DIVERSE

A fashion forward boutique with items by avant-garde designers like Margiela are mixed with simpler more wearable pieces from See by Chloe, Isabel Marrant and Orla Kiely.

 SEFTON

Fashion-forward ethos which is reflected in both the mix of labels and in its staff...Labels include Faster by Mark Fast, Helmut Lang and Markus Lupfer.

LABOUR OF LOVE

A small shop with collections that are quirky, humourous and a little bit niche.

 JACK WILLS POP UP SHOP IN SELFRIDGES

Selling a selection of loungewear, including check pyjamas, shorts and vests in different colours.

Farfetch.com

Offers a diverse range of labels both niche and established luxury designers.

 Oki-ni.com

Japanese brand offers established and upcoming designers clothes which are available in store too. 

Net-a-porter.com 

The worlds premier online luxury fashion retailer with all up to date content on worldwide current trends.

 Notjustalabel.com

Leading global business directory for showcasing avant-garde fashion designers of today.

Illustration.

I find illustrations to be my weakest skill but I actually LOVE this one I have done...really proud of it haha!

My Illustration - 24.11.2010

MaisonMartinMargiela

One of my favourite designers...LOVEEE his Spring 2011 RTW collection ''Mens wardrobe meets a woman's body'' Call me crazy but I loved the two designs below it's so different and weird and thats why I loved this collection and love his work because he's so unique and stands out from all the other general designers.

TOTALLY AMAZING :)

Lovin' H&M At The Moment...

I turnt 19 a few weeks ago and got my birthday dress from H&M!!...Loved it and managed to grab the last one haha.

BBC Your Label 2010 LFW Competition.

 In June 2010 I entered a BBC Fashion Competition. The brief was to design a collection of six outfits inspired by Ceramics. Over 1,000 applied and I got into the Final 10 of the competition winning me a place to showcase my designs at London Fashion Week in September 2010. I had about 8 weeks to make all my 6 outfits for the show which was held at Freemasons Hall on Sunday 25th September 2010. This was an amazing opportunity and experience for me, I loved every minute of the process from designing to making the outfits to being backstage at the fashion show. The image below is my 6 outfits I designed and made myself. :)



London Fashion Week September 2010.



Final Major Project End Of Year College Fashion Show Photographs - June 2010...



Brochure Page - Jeyda Yilmaz. Fashion Architecture.

Outfit One. (Model:Morgan)

Outfit Two. (Model:Jeyda)

Outfit Three. (Model:Rea)

Outfit Four. (Model: Carly)

My favourite photograph from the show. :)
I graduated from City & Islington College in July 2010 with a BTEC National Diploma in Fashion & Clothing.

    Final Major Project - April 2010.
In April 2010 I was able to choose my own brief for my final major project at college. I chose Fashion Architecture as I love this subject...I visited many exhibitions including the Maison Martin Margiela exhibition at Somerset House I love Margiela's work so I was able to get many idea's from his creations. I also researched the RIBA in London and researched many Architects including Zaha Hadid who is famous for designing the new 2012 Olympic Aquatic Centre. Through all this research and design development process I came up with my final four designs below. My next post will be photographs from my end of year college fashion show which showcased my final major project collection.


My Final Designs Based On Fashion Architecture.



Sixties Project - April 2010.

I had to design and make a shift dress and a pair of high-waisted shorts for this project. I was inspired by Op Art as it was a big thing in the sixties so researched the artist Bridget Riley and then drew and screen printed my own op art print onto my dress and shorts.

Shoot done in a photography room.

Model: Carmen Luc.

Futurism Jacket Project - January 2010.

This college project was based on making a Jacket inspired by Futurism. I was inspired by many Futurism and Constructivism artists and Architecture. I researched my two favourite fashion designers Hussein Chalayan and Gareth Pugh for this project too but I got most of my inspiration from Lady Gaga. :)

Location of the Shoot: Canary Wharf

Model: Carly Wilde.

Presenting Jeyda Yilmaz...

Just a quick introduction. That is a picture of me below. Just so yah know. haha :)